Monday, May 13, 2019

We are in the Recovery Balm business...


I've been working with Justin from Better You LLC for nearly a year now, trying to get this Recovery Balm dialed in.  Justin's day to day work revolves around making beard balms here in Boise.  He's become quite successful with his business and our work together will definitely add some depth to his and my business development.

What I've learned from being a sports chiropractor for nearly a decade now, is that, you have to find other avenues that will make you money besides showing up to appointments on the regular.  You have to find a niche market that will not only add depth to your patient care (i.e., cooling tissues after they've been worked) but also, a way to get your clinic's name out there in a manner that is within the scope of your daily work.  R3 is a way for us to do exactly that by targeting those in our local area that are in pain, that need a recovery balm, to help them stay active.

I am very excited for this product!  It works great too, so that's awesome.  It is pretty intense initially but then fades over about an hour.  Being it is oil based, the effects last a bit longer than the competition. 

I use the balm to cool tissues and reduce pain after I get the region I am working on moving better via manual therapy.  The patients love how it helps reduce pain and provides a soothing after-tone to painful manual work.

As a business owner, I am limited within the chiropractic realm to maximize profits by not being able to clone myself...  yet.  All joking aside, I cannot be in two places at once.  I cannot provide exactly the same treatments through training others.  And I cannot pay the rent without being onsite, all the time.  It's pretty intense because the pressure of providing quality care is there on the regular and the clients expect us to deliver what we believe are our strengths.  I believe in us.

I've hired 10 massage therapists, a PT and an MD that focuses on trigger point therapy over that last 3 years to reach more people.  As a business, this has helped keep us cash-flowing well enough for our recent gym expansion and subsequent increase in service offerings.  Our team includes veteran therapists and doctors, which adds a huge level of quality to our clinic.  I believe our current team is the best in Boise in myofascial rehab.

All business aside, I love what I do.  I absolutely love it!  Seeing all the patients obtain relief and the ability to continue living their active way of life, is a true testament to the power of our therapies.  Onward we go!

Thanks for reading,

Dr. Spangler

www.trailheadclinic.com
www.myofly.com

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